Faculty of Economic Sciences, Informatics, and Engineering

Business Administration in Tourism and Services

Become the specialist the tourism industry is seeking. At UVVG, you will learn to lead, negotiate, and build businesses in one of the most dynamic sectors of the economy — with professors who know the market, not just textbooks.

Do you have questions? Write to us at admitere@uvvg.ro or call 0748 988 884

Degree Level

Master’s Degree

Mode of Study

Full-time

Field

Business Administration

Location

Arad

Language of Instruction

Romanian

Duration

2 years

120 ECTS credits

Available Places

50

Annual Fee

6,000 lei

Why choose to study Business Administration in Tourism and Services?

The Master’s program in Business Administration in Tourism and Services prepares you to manage complex organizations within the tourism and services industry — from hotels and travel agencies to regional tourist destinations and multinational hospitality companies. You will not study tourism as a phenomenon. You will learn to build and lead profitable businesses within it.

The curriculum combines solid managerial training with specific industry knowledge: strategic management, tourism marketing, tourism infrastructure planning, financial analysis, and applied research. Each discipline has a direct practical purpose — to provide you with tools you can use the very next day in the office.

Graduates work in national and international markets, in Romanian and foreign companies that need professionals capable of responding quickly to the changes of a constantly evolving sector. The program addresses the demand from companies seeking specialists prepared to manage the challenges of a sector subject to rapid digitalization, consumer demands, and competitive pressure at European and global levels.

The Master’s program in Business Administration in Tourism and Services prepares you to manage complex organizations within the tourism and services industry — from hotels and travel agencies to regional tourist destinations and multinational hospitality companies. You will not study tourism as a phenomenon. You will learn to build and lead profitable businesses within it.

Why choose to study this specialization at UVVG?

  • Small groups — you learn in direct contact with professors, not in anonymous amphitheaters

  • Curriculum built with the needs of industry employers — what is taught is immediately applicable

  • ARACIS accredited program — a diploma recognized in Romania and the European Union

  • Comprehensive training: strategy, marketing, finance, research — everything that drives a tourism business

  • Erasmus+ mobilities with European university partners — international training experience

  • Available in two university centers: Arad — choose the location that suits you

  • Access to the UVVG alumni network active in tourism, hospitality, and services nationwide

What can you become?

Graduates are sought after by companies in the hospitality industry, travel agencies, destination operators, local authorities, and international organizations in the services sector.

  • Hotel / Resort Manager

  • Operations Director

  • Revenue Manager

  • Tourism Marketing Director

  • Travel Agency Manager

  • International Tourism Consultant

  • Tourism Destination Coordinator

  • Local Tourism Authorities

  • Market Analyst in Services

  • European Projects Manager

  • Regional Development Consultant

  • PhD in Business Administration

The program’s mission is to specialize higher education graduates in the fields of tourism and services by acquiring solid theoretical knowledge and developing practical and research skills. The program trains professionals capable of evolving in both national and international contexts — competitive specialists in a market that demands real expertise, not generic knowledge.

  • Strategic Planning in Tourism and Services — from Market Analysis to Business Plan Implementation

  • Development and Implementation of Tourism Infrastructure Projects at Micro and Macroeconomic Levels

  • Preparation of Feasibility Studies and Management of Investment Programs with Efficient Resource Utilization

  • Analysis of International Requirements for Consumer and Environmental Protection — Compliance and Sustainability

  • Risk and Uncertainty Assessment and Management in Tourism and Services Economics

  • Digital Marketing and Commercialization in the Internet Era — to Enhance the Competitiveness of Destinations and Services

  • Design and Initiation of Research Projects in Tourism — with Direct Practical Applicability

  • Use of Key Software Tools in Tourism and Services Management

Curriculum

Full programme structure by year and semester

Course syllabi

Objectives, content, and bibliography for each course

Timetable

Faculty schedule for individual consultations

Faculty

List of professors and lecturers teaching in the programme

Tourism needs people like you.

Master’s places are limited. Submit your application and take the first step towards a career in tourism and services management.

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Do you have questions? Write to us at admitere@uvvg.ro or call 0748 988 884