Faculty of Economic Sciences and Industrial Informatics

Marketing and Business Management

Become the specialist who builds strategies, wins markets, and leads organizations. At UVVG, the programme combines marketing tools with the managerial vision required in today’s business environment—small groups, direct interaction with academic staff, and real-case applications.

Do you have questions? Write to us at admitere@uvvg.ro or call 0748 988 884

Type of studies

Master’s degree

Mode of study

Full-time

Field

Marketing

Location

Arad

Language of instruction

Romanian

Duration

2 years

120 ECTS credits

Places available in the field

50

Annual tuition fee

6,000 lei

Why choose to study Marketing and Business Management?

The Master’s programme in Marketing and Business Management prepares you to lead departments, develop market strategies, and efficiently manage an organization’s resources in a constantly changing business environment. You will learn to understand customers, build high-impact communication campaigns, and make data-driven managerial decisions.

The programme bridges the gap between the foundational knowledge acquired at bachelor’s level and advanced competencies: developing complex strategies, analysing the competitive environment, managing customer relationships, and integrating the marketing function into the company’s overall vision. You will learn to use modern marketing and management tools and to take on leadership roles in organizations of any profile.

Graduation opens the path to positions such as manager, marketing director, or consultant in private companies, public institutions, and international organizations active on the Romanian and European markets.

The Master’s programme in Marketing and Business Management prepares you to lead departments, develop market strategies, and efficiently manage an organization’s resources in a constantly changing business environment. You will learn to understand customers, build high-impact communication campaigns, and make data-driven managerial decisions.

Why choose to study this specialization at UVVG?

  • Small groups—work directly with each member of the academic staff; you are not anonymous in a lecture hall with 100 master’s students

  • Transdisciplinary training—marketing, management, consumer behaviour, communication, and business strategy in a single programme

  • Real-case applications from the regional business environment—not just theory, but solutions to concrete challenges

  • Network of private-sector partners—access to internships and applied projects in companies active in the region

  • Access to Erasmus+ mobility programmes—exchange of experience with partner European universities

  • Preparation for leadership roles in marketing, management, and business consulting

  • Integrated vision—the curriculum connects the marketing perspective with the managerial one for coherent company-level decisions

What can you become?

Graduates can access leadership and expert roles in marketing, strategic management, business consulting, and entrepreneurship—both in the private and public sectors.

  • Marketing director / manager

  • Brand manager

  • Product manager

  • Digital marketing specialist

  • Business strategy consultant

  • Marketing and communications consultant

  • Entrepreneur / company founder

  • Market and consumer behaviour analyst

  • Institutional marketing specialist

  • Communications officer in public institutions

  • Marketing researcher

  • University lecturer

The mission of the Master’s programme in Marketing and Business Management is to train specialists capable of applying marketing and management concepts under the conditions of the new economy, developing customer-oriented strategies, and effectively leading organizations in complex business environments. The programme leverages partnerships with the regional business community to connect academic training with the real requirements of the labour market.

  • Development of marketing strategies and programs tailored to the company’s objectives, utilizing specific tools and methods

  • Analysis of international requirements regarding consumer and environmental protection, with a direct impact on marketing policies

  • Evaluation of the company’s internal and external environment in a dynamic setting and leveraging existing market opportunities

  • Awareness of marketing’s role in establishing the company’s management policy and enhancing organizational competitiveness

  • Administration of a marketing department — from planning to execution and evaluation of results

  • Development of complex marketing plans within the context of dynamic competitive environment evolutions

  • Identification and application of new methods and techniques for attracting and retaining customers

  • Design and implementation of communication campaigns oriented towards the target market with maximum effectiveness

  • Global vision on management and marketing methods in the digital era, for improving company competitiveness

  • Integration of the marketing function into the company’s global management vision for coherent and results-oriented leadership

Curriculum

Full Program Structure by Year and Semester

Course Syllabi

Objectives, Content, and Bibliography for Each Course

Schedule

Teaching Staff Office Hours

Faculty

List of Professors and Lecturers Teaching in the Specialization

Build strategies. Lead people. Grow businesses.

Places in the Master’s programme are limited. Submit your application file and take the first step toward a career in marketing and management.

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Do you have questions? Write to us at admitere@uvvg.ro or call 0748 988 884