Faculty of Economic Sciences, Computer Science and Engineering

Marketing and Organizational Management in the European Area

Become the specialist who manages organizations in the context of the European market. At UVVG Zalău, you study with colleagues from the same county, apply what you learn in the local business environment, and gain a perspective that goes far beyond the region’s borders.

Do you have questions? Write to us at admitere@uvvg.ro or call 0748 988 884

Type of studies

Master’s degree

Mode of study

Full-time

Field

Marketing

Location

Zalău

Language of instruction

Romanian

Duration

2 years

120 ECTS credits

Places in the field

50

Annual tuition fee

6,000 lei

Why choose to study Marketing and Organizational Management in the European Area?

The Master’s in Marketing and Organizational Management in the European Area is an interdisciplinary programme designed to meet current socio-economic demands and to prepare specialists capable of performing in a dynamic and competitive European context.

The curriculum combines modern marketing concepts with the principles of organizational management, offering an applied perspective on how organizations operate in the European area. Students gain practical skills in market analysis, developing marketing strategies, and efficiently managing organizational processes in complex, international contexts.

The training is adapted to today’s economic realities and provides relevant tools for rapid integration into the labour market. By studying in Zalău, your practical experience, professional network, and first collaborations are built within the community where you will work.

The Master’s in Marketing and Organizational Management in the European Area is an interdisciplinary programme designed to meet current socio-economic demands and to prepare specialists capable of performing in a dynamic and competitive European context.

New programme · Academic year 2026–2027

This is the first year the programme is available in Zalău. Class groups are small, teaching staff are approachable, and applications are submitted online via the admitere.uvvg.ro platform.

Why choose to study this specialisation at UVVG?

  • Study in your own city — without moving, without relocation costs, with a professional network built locally

  • Applied European perspective — the curriculum is oriented towards the realities of the single market, not an abstract national context

  • Small groups — seminar discussions focus on real situations from the region’s business environment, not textbook cases

  • New programme in 2026–2027 — the first cohorts benefit from greater attention from teaching staff and more flexibility

  • Connections with the local business environment — UVVG’s relationships with employers in the county facilitate internships and professional integration

  • Access to Erasmus+ mobility opportunities — exchange of experience with partner European universities

  • Part-time (IFR) format — compatible with a job; you do not need to interrupt your professional activity to pursue the master’s degree

What can you become?

Graduates access leadership and specialist roles in marketing, strategic management, and consultancy — in regional companies with cross-border activity, in public institutions, and in organisations with European funding.

  • Marketing manager / director

  • Market strategy officer

  • Brand manager

  • International marketing specialist

  • Strategy and marketing consultant

  • European-funded projects manager

  • European market analyst

  • Entrepreneur active in cross-border markets

  • Institutional marketing and public communication specialist

  • External relations officer in local authorities

  • Researcher in marketing and management

  • University lecturer

The mission of the Master’s programme in Marketing and Organizational Management in the European Area is to train specialists capable of performing in a dynamic and competitive European economic context. The programme responds to current demands of the regional and international socio-economic environment, preparing graduates with an applied perspective on how organisations operate, compete, and develop in the European area.

Marketing and strategy competencies

  • Analysis of European markets and identification of growth opportunities for organizations operating cross-border

  • Design and implementation of communication campaigns tailored to diverse target markets, using digital and traditional tools

  • Development of marketing strategies adapted to different cultural and economic contexts within the European area

  • Development of complex marketing plans that integrate the dynamic developments of the European competitive environment

Organizational management competencies

  • Effective management of organizational processes in international contexts and in compliance with European regulations

  • Integration of the marketing function into the organization’s overall management vision for results-oriented leadership

  • Assessment of the organization’s internal and external environment and leveraging opportunities in the European Single Market

  • Use of strategic management tools and modern decision-making methods in complex organizations

Applied competencies

  • Accessing and managing European funding programs for marketing and organizational development projects

  • Design and implementation of communication campaigns tailored to diverse target markets, using digital and traditional tools

  • Analysis of consumer behavior in different cultural contexts and adaptation of the organization’s offering to diverse market requirements

  • Leveraging digital tools to increase the organization’s competitiveness in European markets

Curriculum

Full program structure by years and semesters

Course Syllabi

Objectives, content, and bibliography for each course

Schedule

Teaching Staff Consultation Schedule

Faculty

List of professors and lecturers teaching in the specialization

You organise. You lead. You compete in Europe.

Places are limited. Submit your application file and take the first step towards a career in European marketing and management — from Satu Mare.

APPLY NOW
Do you have questions? Write to us at admitere@uvvg.ro or call 0748 988 884