Faculty of Economic Sciences, Informatics and Engineering

Marketing and Organizational Management in the European Space

You become the specialist who manages organizations in the context of the European market. At UVVG Satu Mare, you study with colleagues from the same county, apply in the local business environment, and gain a perspective that extends far beyond the region’s borders.

Do you have questions? Write to us at admitere@uvvg.ro or call 0748 988 884

Type of studies

Master’s degree

Form of education

Full-time

Field

Marketing

Location

Satu Mare

Language of instruction

Romanian

Duration

2 years

120 ECTS credits

Places per field

50

Annual tuition fee

6,000 lei

Why choose to study Marketing and Organizational Management in the European Space?

The Master’s degree in Marketing and Organizational Management in the European Space is an interdisciplinary program designed to meet the current requirements of the socio-economic environment and to prepare specialists capable of performing in a dynamic and competitive European context.

The curriculum combines modern marketing concepts with organizational management principles, offering an applied perspective on how organizations function in the European space. Students acquire practical skills in market analysis, marketing strategy development, and efficient management of organizational processes in complex and international contexts.

The training is adapted to current economic realities and provides relevant tools for rapid integration into the labor market. By studying in Satu Mare, practical experience, professional networks, and initial collaborations are built within the community where you will be active.

The Master’s degree in Marketing and Organizational Management in the European Space is an interdisciplinary program designed to meet the current requirements of the socio-economic environment and to prepare specialists capable of performing in a dynamic and competitive European context.

New program · Academic year 2026–2027

This is the first year the program is available in Satu Mare. Groups are small, faculty members are accessible, and enrollment is conducted online on the platform admitere.uvvg.ro.

Why choose to study this specialization at UVVG?

  • Studies in your city — without relocating, without relocation costs, with a professional network built locally

  • Applied European perspective — the curriculum is oriented toward the realities of the single market, not toward an abstract national context

  • Small groups — seminar discussions focus on real situations from the regional business environment, not on textbook cases

  • New program in 2026–2027 — the first cohorts benefit from greater attention from faculty members and more flexibility

  • Connections with the local business environment — UVVG’s relationships with employers in the county facilitate internships and professional integration

  • Access to Erasmus+ mobility — exchange of experience with partner European universities

  • Part-time form — compatible with employment; it is not necessary to interrupt professional activity to pursue the master’s degree

What can you become?

Graduates access leadership and expertise positions in marketing, strategic management, and consulting — in regional companies with cross-border activity, in public institutions, and in organizations with European funding.

  • Marketing manager / director

  • Market strategy officer

  • Brand manager

  • International marketing specialist

  • Strategy and marketing consultant

  • European-funded project manager

  • European market analyst

  • Entrepreneur active in cross-border markets

  • Institutional marketing and public communication specialist

  • External relations officer in local authorities

  • Researcher in marketing and management

  • University faculty member

The mission of the Master’s program in Marketing and Organizational Management in the European Space is to train specialists capable of performing in the dynamic and competitive European economic context. The program responds to the current requirements of the regional and international socio-economic environment, preparing graduates with an applied perspective on how organizations function, compete, and develop in the European space.

Marketing and strategy competencies

  • Analysis of European markets and identification of growth opportunities for organizations operating cross-border

  • Design and implementation of communication campaigns tailored to diverse target markets, using digital and traditional tools

  • Development of marketing strategies adapted to different cultural and economic contexts within the European area

  • Development of complex marketing plans that integrate the dynamic developments of the European competitive environment

Organizational management competencies

  • Effective management of organizational processes in international contexts and in compliance with European regulations

  • Integration of the marketing function into the organization’s overall management vision for results-oriented leadership

  • Assessment of the organization’s internal and external environment and leveraging opportunities in the European Single Market

  • Use of strategic management tools and modern decision-making methods in complex organizations

Applied competencies

  • Accessing and managing European funding programs for marketing and organizational development projects

  • Design and implementation of communication campaigns tailored to diverse target markets, using digital and traditional tools

  • Analysis of consumer behavior in different cultural contexts and adaptation of the organization’s offering to diverse market requirements

  • Leveraging digital tools to increase the organization’s competitiveness in European markets

Curriculum

Full program structure by years and semesters

Course Syllabi

Objectives, content, and bibliography for each course

Schedule

Faculty Schedule for Individual Consultations

Faculty

List of professors and lecturers teaching the specialization

You organize. You lead. You compete in Europe.

Places are limited. Submit your application and take the first step toward a career in European marketing and management — from Satu Mare.

APPLY NOW
Do you have questions? Write to us at admitere@uvvg.ro or call 0748 988 884