FACULTY OF ECONOMIC SCIENCES, INFORMATICS AND ENGINEERING

Marketing

Marketing

In 3 years, you can build brands, manage campaigns, and understand why people buy. At Marghita, you study marketing with professors who know you by name — and with direct access to the business market in Bihor.

Do you have questions? Write to us at admitere@uvvg.ro or call 0748 988 884

Type of studies

Bachelor’s degree

Form of education

Full-time

Field

Marketing

Location

Marghita

Language of instruction

Romanian

Duration

3 years

180 ECTS credits

Available places

50

Annual tuition fee

5,000 lei

Why choose to study Marketing?

Marketing means understanding people — what they want, why they choose, and how they react to messages. The Marketing program at UVVG Marghita extension trains you to analyze markets, build communication strategies, and make decisions based on real data, not intuition.

During the three years of study, you acquire solid competencies in market research, negotiation, advertising, branding, and public relations. The courses combine economic theory with practical applications — case studies, campaign projects, and internships in companies and institutions in the Bihor area. At Marghita, small groups mean you learn in direct contact with professors, not in an anonymous lecture hall.

Marketing means understanding people — what they want, why they choose, and how they react to messages. The Marketing program at UVVG Marghita extension trains you to analyze markets, build communication strategies, and make decisions based on real data, not intuition.

Why choose to study this specialization at UVVG?

  • Small groups — real interaction with professors, without the anonymity of large universities

  • The same diplomas and standards as the Arad campus — nationally recognized

  • Internships in companies and organizations in Bihor — you apply theory in the context of the local market

  • Curriculum built in dialogue with employers — courses reflect what is required in the labor market

  • Erasmus+ mobility — academic and internship placements in European universities and companies

  • Access to specialized master’s programs upon completion of the bachelor’s degree

  • Career counseling through UVVG support structures

What can you become?

Graduates of the Marketing program access specialized and management positions in the private and public sectors, recognized in the Romanian Classification of Occupations (COR).

  • Marketing specialist

  • Brand manager

  • Advertising manager

  • Market analyst

  • Sales specialist

  • Communication and PR specialist

  • Digital campaign manager

  • Marketing consultant

  • Product / service designer

  • Public relations officer

  • International trade specialist

  • Commercial inspector

The mission of the program is to train specialists capable of providing relevant solutions in market research, negotiation, communication, and promotion activities — for private companies and institutions in the Romanian and European economic system.

  • Collection, processing, and analysis of information regarding markets and consumer behavior

  • Planning and coordination of promotional activities, advertising, and public relations

  • Negotiation and management of commercial relationships in national and international contexts

  • Development and implementation of marketing and communication strategies for companies and organizations

  • Use of digital marketing tools and databases in analysis and decision-making

  • Development of effective decisions for the marketing activities of private companies and institutions

Transversal Competencies

  • Critical and analytical thinking in relation to the business environment and market trends

  • Effective communication and development of interpersonal relationships in diverse professional contexts

  • Ability to work individually and in teams, assuming responsibilities in complex projects

  • Identification of continuous training opportunities and involvement in research projects in the field

Curriculum

Full Program Structure by Year and Semester

Course Syllabi

Objectives, Content, and Bibliography for Each Course

Schedule

Faculty Office Hours for Individual Consultations

Faculty

List of Professors and Lecturers Teaching in the Specialization

CONTINUE YOUR STUDIES AT MASTER’S LEVEL

Marketing and Business Management

You become the specialist who builds strategies, conquers markets, and leads organizations. At UVVG, the training combines marketing tools with the managerial vision necessary for today’s business environment — small groups, direct relationship with faculty, applications on real cases.

Learn more

Are you ready to build brands?

Places are limited. Apply for admission and take the first step toward a career where your messages matter.

APPLY NOW
Do you have questions? Write to us at admitere@uvvg.ro or call 0748 988 884