FACULTY OF ECONOMIC SCIENCES, INFORMATICS AND ENGINEERING

Marketing

Marketing

In 3 years, you can build strategies, manage brands, and understand the markets. In Satu Mare, you will study marketing in one of the most dynamic counties in northwestern Romania — with professors who know you by name and direct access to the local and cross-border business environment.

Do you have questions? Write to us at admitere@uvvg.ro or call 0748 988 884

Type of Studies

Bachelor’s Degree

Form of Education

Full-time

Field

Marketing

Location

Satu Mare

Language of Instruction

Romanian

Duration

3 years

180 ECTS credits

Available Places

60

Annual Fee

5,000 lei

Why choose to study Marketing?

Marketing means understanding people — what they want, how they decide, and why they choose one brand over another. The Marketing program at the UVVG Satu Mare extension trains you to analyze markets, build communication strategies, and make decisions based on concrete data, not intuition.

Satu Mare has a distinct economic profile — industry, cross-border trade, and a business community connected to the Hungarian and Slovak markets. This local reality enters the classroom: you gain practical experience in local companies, work on case studies from the region, and learn marketing in a multicultural context. Small groups, accessible professors, the same diplomas as at the Arad campus.

Marketing means understanding people — what they want, why they choose, and how they react to messages. The Marketing program at the UVVG Marghita extension trains you to analyze markets, build communication strategies, and make decisions based on real data, not intuition.

Why choose to study this specialization at UVVG?

  • Small groups — real interaction with professors, without the anonymity of large universities

  • The same diplomas and standards as at the Arad campus — nationally recognized

  • Internships in companies and organizations in Bihor — apply theory in the context of the local market

  • Curriculum developed in dialogue with employers — disciplines reflect market demands

  • Erasmus+ mobilities — academic and practical internships in European universities and companies

  • Access to specialized master’s programs upon completion of the bachelor’s degree

  • Career counseling through UVVG support structures

What can you become?

Graduates of the Marketing program access specialist and management positions in the private and public sectors, recognized in the Classification of Occupations in Romania (COR).

  • Marketing Specialist

  • Brand Manager

  • Advertising Manager

  • Market Analyst

  • Sales Specialist

  • Sales Specialist

  • Digital Campaign Manager

  • Marketing Consultant

  • Product / Service Designer

  • Public Relations Officer

  • International Trade Specialist

  • Commercial Inspector

The program’s mission is to train specialists capable of offering pertinent solutions in market prospecting, negotiation, communication, and promotion activities — for private companies and institutions within the Romanian and European economic system.

  • Gathering, processing, and analyzing information regarding markets and consumer behavior

  • Planning and coordinating promotional, advertising, and public relations activities

  • Negotiating and managing commercial relationships in national and international contexts

  • Developing and implementing marketing and communication strategies for companies and organizations

  • Using digital marketing tools and databases in analysis and decision-making

  • Developing effective decisions for the marketing activities of private companies and institutions

Specialized Competencies

  • Critical and analytical thinking in relation to the business environment and market trends

  • Effective communication and development of interpersonal relationships in diverse professional contexts

  • Ability to work individually and in teams, assuming responsibilities in complex projects

  • Identifying opportunities for continuous training and involvement in research projects in the field

Curriculum

Full structure by year and semester of the programme

Course sheets

Objectives, content and bibliography for each course

Timetable

Teaching staff schedule for individual consultations

Teaching staff

List of professors and lecturers teaching in the specialisation

CONTINUE YOUR STUDIES AT MASTER’S LEVEL

Marketing and Business Management

Become the specialist who builds strategies, conquers markets, and leads organizations. At UVVG, training combines marketing tools with the managerial vision necessary for today’s business environment — small groups, direct relationship with teaching staff, applications on real cases.

Find out more

Are you ready to build brands?

Places are limited. Apply for admission and take the first step towards a career where your messages matter.

APPLY NOW
Do you have questions? Write to us at admitere@uvvg.ro or call 0748 988 884