FACULTY OF ECONOMIC SCIENCES, COMPUTER SCIENCE AND ENGINEERING

Marketing

In 3 years, you can build strategies, manage campaigns, and understand markets. In Zalău, you study marketing without leaving Sălaj — with professors who know you by name and direct access to the county’s business environment.

Do you have questions? Write to us at admitere@uvvg.ro or call 0748 988 884

Type of studies

Bachelor’s degree

Mode of study

Full-time

Field

Marketing

Location

Zalău

Language of instruction

Romanian

Duration

3 years

180 ECTS credits

Available places

30

Annual tuition fee

5,000 lei

installments available

Why choose to study Marketing?

Marketing means understanding people — what they want, how they decide, and why they choose one brand over another. The Marketing program at the UVVG Zalău extension trains you to analyze markets, build communication strategies, and make decisions based on concrete data, not assumptions.

Sălaj has an active economy, with private companies, public institutions, and a growing commercial sector — all of which need people who know how to communicate effectively and build market relationships. You study in small groups, in direct contact with professors, and complete internships in local organizations. The same diplomas and the same standards as at the Arad campus.

Marketing means understanding people — what they want, how they decide, and why they choose one brand over another. The Marketing program at the UVVG Zalău extension trains you to analyze markets, build communication strategies, and make decisions based on concrete data, not assumptions.

Why choose to study this specialization at UVVG?

  • You study in Zalău — no relocation, no additional accommodation and transport costs

  • Small groups — you learn in direct contact with professors, not in anonymous lecture halls

  • The same diplomas and standards as at the Arad campus — nationally recognized

  • Internships in companies and institutions in Sălaj — you apply theory in the context of the local economy

  • Curriculum developed in dialogue with employers — courses reflect what is required on the labor market

  • Erasmus+ mobility — academic and internship placements at European universities and companies

  • Access to specialized master’s programs upon completion of the bachelor’s degree

What can you become?

Graduates of the Marketing program can access specialist and management positions in the private and public sectors, recognized in the Romanian Classification of Occupations (COR).

  • Marketing specialist

  • Brand manager

  • Communication and PR specialist

  • Advertising officer

  • Market analyst

  • Sales specialist

  • Digital campaign manager

  • Marketing consultant

  • International trade specialist

  • Product / service designer

  • Public relations officer

  • Commercial inspector

The mission of the program is to train specialists capable of providing relevant solutions in market research, negotiation, communication, and promotion activities — for private companies and institutions within the Romanian and European economic system.

  • Collection, processing, and analysis of information regarding markets and consumer behavior

  • Planning and coordination of promotional activities, advertising, and public relations

  • Negotiation and management of commercial relationships in national and international contexts

  • Development and implementation of marketing and communication strategies for companies and organizations

  • Use of digital marketing tools and databases in analysis and decision-making

  • Development of effective decisions for the marketing activities of private companies and institutions

Transversal Competencies

  • Critical and analytical thinking in relation to the business environment and market trends

  • Effective communication and development of interpersonal relationships in diverse professional contexts

  • Ability to work individually and in teams, assuming responsibilities in complex projects

  • Identification of continuous training opportunities and involvement in research projects in the field

Curriculum

Full structure by year and semester of the programme

Course syllabi

Objectives, content and bibliography for each course

Timetable

Teaching staff schedule for individual consultations

Teaching staff

List of professors and lecturers teaching in the programme

CONTINUE YOUR STUDIES WITH A MASTER’S DEGREE

Marketing and Business Management

You become the specialist who builds strategies, wins markets, and leads organizations. At UVVG, training combines marketing tools with the managerial vision required in today’s business environment — small groups, direct interaction with teaching staff, and applications based on real cases.

Find out more

Are you ready to understand markets?

Places are limited. Apply for admission and take the first step toward a career where your communication matters.

APPLY NOW
Do you have questions? Write to us at admitere@uvvg.ro or call 0748 988 884