FACULTY OF

ECONOMIC SCIENCE
COMPUTER SCICENCE AND
ENGINEERING

STUDIES DEGREE:

MASTER

COMPANY MARKETING AND MANAGEMENT– IF

DURATION

2 YEARS

ECTS

120

LOCATION
Arad

TEACHING LANGUAGE

ROMANIAN

FIELD OF STUDIES

MARKETING

COMPANY MARKETING AND MANAGEMENT

The Master’s degree programme in Company Marketing and Management aims to specialise human resources with skills in marketing and management, with the objective of developing, evaluating and implementing marketing and management activities in complex business environments.

The Master’s programme aims to train specialists in the effective management of an organisation’s activities in the market, through customer orientation, towards satisfying customer needs and desires.

Graduates of the Master’s degree programme Marketing and Management will have the ability to practice, at a high level of competence, specific marketing and management activities, using the knowledge acquired in the training process, experience in the profession, psychological qualities and personality traits.

OBJECTIVES

The objectives of the Master’s degree programme Marketing and Management of Companies are mainly aimed at:

 

  • to train specialists able to apply marketing and management concepts in the new economy, to develop marketing strategies, plans and programmes within the firm;
  • to provide the knowledge and practice the skills needed both to satisfy the requirements of a company’s potential customers and to develop means of counteracting the actions of the firm’s main competitors;
  • providing skills in the design, development and implementation of communication campaigns aimed at the target market with maximum effectiveness;
  • training professional business behaviour of marketing and management specialists;
  • highlighting the decisive role of managers with marketing skills, its characteristics and the multiple functions they perform in contemporary organisations;
  • focusing marketing and management issues on economic usefulness and opportunity, which are specific determinants of the functionality and competitiveness of organisations.

SKILLS

General skills:

 

  • awareness of the fundamental role of marketing activity in the establishment of company management policy;
  • ability to develop marketing strategies and programmes within the firm, using specific tools and methods;
  • ability to evaluate and analyse restrictive international requirements in relation to consumer and environmental protection;
  • the ability to assess the firm’s internal and external environment in a dynamic and constantly changing environment, and to identify and capitalise on the various market opportunities.

Specific competences and skills:

 

  • managing the specific issues of a marketing department;
  • the ability to analyse the global marketing context and its influence on the management of the firm;
  • finding and using new marketing methods, tools and techniques to attract and/or retain customers;
  • developing complex marketing plans in the context of dynamic changes in the competitive environment;
  • the ability to take a global and strategic view of management and marketing methods deriving from the new Internet era in order to improve the firm’s competitiveness;
  • integrating the marketing function into the overall management vision of the firm.
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Curriculum 2016-2018

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Curriculum 2017-2019

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Curriculum 2020-2023

THROUGH OURSELVES! – Vasile Goldis