The Marketing license program aims to train high quality specialists able to provide relevant solutions in market prospecting, negotiation, communication and promotion, as well as to contribute to the development of effective decisions for the proper functioning of private companies and institutions in the Romanian and European economic  system. This program provides economic education to people with high school education and adds intellectual value, personal confidence and motivation, as support for career development in the fields of: business marketing, domestic and international trade, public relations, sales, advertising creation, product design, branding, communication.

The general objective of the study program is to train cognitive skills and abilities in the field of marketing, to provide students with the opportunity for professional involvement in the analysis of concrete situations and making specific decisions for the type of activity practiced.

• to provide students with solid knowledge, to create and develop specific marketing skills in a global context.
• to develop critical and analytical capacity in relation to the business environment;
• to develop students’ abilities to develop interpersonal relationships;
• to assist and guide students both in developing their ability to study individually and to work in a team;
• to encourage students to get involved in research projects in the field of marketing, which will offer them the opportunity to develop a career in national and multinational companies;
• to carry out an adequate training that will enable the graduates to further develop master studies in the field.