FACULTY OF

ECONOMIC SCIENCE
COMPUTER SCICENCE AND
ENGINEERING

STUDIES DEGREE:

BACHELOR

MARKETING – IF

DURATION

3 YEARS

ECTS

180

LOCATION
Arad, Baia Mare, Satu Mare, Zalău, Marghita

TEACHING LANGUAGE

ROMANIAN

FIELD OF STUDIES

MARKETING

MARKETING

The Marketing license program aims to train high quality specialists able to provide relevant solutions in market prospecting, negotiation, communication and promotion, as well as to contribute to the development of effective decisions for the proper functioning of private companies and institutions in the Romanian and European economic  system. This program provides economic education to people with high school education and adds intellectual value, personal confidence and motivation, as support for career development in the fields of: business marketing, domestic and international trade, public relations, sales, advertising creation, product design, branding, communication.

The general objective of the study program is to train cognitive skills and abilities in the field of marketing, to provide students with the opportunity for professional involvement in the analysis of concrete situations and making specific decisions for the type of activity practiced.

SPECIFIC OBJECTIVES

  • to provide students with solid knowledge, to create and develop specific marketing skills in a global context.
  • to develop critical and analytical capacity in relation to the business environment;
  • to develop students’ abilities to develop interpersonal relationships;
  • to assist and guide students both in developing their ability to study individually and to work in a team;
  • to encourage students to get involved in research projects in the field of marketing, which will offer them the opportunity to develop a career in national and multinational companies;
  • to carry out an adequate training that will enable the graduates to further develop master studies in the field.

SKILLS

Professional skills

  • Appropriate use of marketing concepts, methods, techniques and tools
  • Use of IT tools and applications in marketing activities
  • Collecting, analyzing and interpreting marketing information about the organization and its environment
  • Substantiation and elaboration of the marketing mix
  • Use of sales techniques
  • Organizing marketing activities within the organization

Transversal skills

  • Applying the principles, norms and values ​​of professional ethics within one’s own rigorous, efficient and responsible work strategy
  • Identify roles and responsibilities in a multi-specialized team and apply effective relationship and work techniques within the team
  • Identifying opportunities for continuous training and efficient use of resources and learning techniques for their own development
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Curriculum 2016-2019

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Curriculum 2017-2020

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Curriculum 2019-2020

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Curriculum 2020-2023

THROUGH OURSELVES! – Vasile Goldis